Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...

ComingSoon is excited to team up with Outright Games for a custom Barbie Project Friendship Nintendo Switch Lite giveaway, ...

A new Barbie exhibit is coming this fall to the Cincinnati Museum Center. "Barbie™: A Cultural Icon" is set to open on April ...

Despite the huge popularity of this iconic toy, Barbie has sparked her share of debate since she first hit the market 60 ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The American icon arrives at the CMC in April in an exhibit looking at the historic doll's achievements and shortcomings.

To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...

Right now, Target is knocking 50% kitchen and home appliances from leading brands like Ninja, Nespresso, Keurig and more. You ...

Kaavia James is “a Barbie girl, in a Barbie world” — wait, scratch that. Barbie (and all of us!) actually live in Kaavia’s ...

A MAJOR child's toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers Mattel have been working on a new range of dolls for the upcoming ...

There are open-ended toys for toddlers, bikes and scooters for elementary-school kids, building toys for all ages, and a slime-making kit that every tween almost certainly has on their wish list.

Mattel President and Chief Commercial Officer Steve Totzke said that while the El Segundo-based company has long counted adults among fans of its major brands such as Hot Wheels and Barbie ...