Social media is regarded as a key channel in the B2B arena, but many companies are still some way off complete integration with the rest of their marketing activity. Social media networks are broadly ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

This question has been on my mind for some time, but thankfully there’s now an answer. The chaps at B2B Marketing, in conjunction with Circle Research, have just published their latest Benchmarking ...

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

“B2B social media marketing isn’t just about posting more—it’s about posting smarter to get strong results,” said Daniel Kushner, CEO and co-founder of Oktopost. “This new report helps businesses ...

There’s a strange contradiction at the heart of business-to-business (B2B) tech: Companies working on some of the most sophisticated problems are often left trying to explain their value in ...

“It’s essential to communicate like a human, not a corporate entity,” explains Boot (Kirsten Winegeart/Unsplash) ...

You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach consists of—just going ...