What if football fans don’t just watch the game but participate? This dream has become a reality thanks to augmented reality (AR)! AR technology overcomes the player-to-spectator gap by providing ...

The not-so-secret revolution of augmented reality (AR) in sports is upon us; the exception now is that technology has leaped from our television sets and into the stadium. For decades, AR technology ...

Even when you’re right there in the stadium, it can be challenging to keep up to speed with everything going on in a football match as a spectator. Was that yellow card justified? How close was that ...

Flash forward to the 2030s or 2040s, and some industry analysts believe we may be watching the FIFA World Cup or F1’s Las ...

Surprise and urgency hit five AR bets in 2026 as big brands pivot from prototypes to products. Industry moves from pockets to faces matter now ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Physical sports have long been known to help with anxiety and mental health. But can augmented and virtual reality sports games improve psychological well-being and reduce loneliness? Researchers at ...