From Japanese kawaii to South Korean soft grunge, it's time to acknowledge the Asian women behind these "Asian girl" beauty ...

I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

A popular Asian beauty boutique will soon debut several new locations across the United States, which includes a new store ...

The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...

In this article, we will be taking a look at the 20 countries with most beautiful women in Asia. You can also skip our detailed analysis on the topic and directly head to the Top Country with Most ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s 2023 ...