The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable. Go Surf is the latest in Apple’s “Give the gift of go” series of ...

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

Several generations down the line, the Apple Watch has seemingly found its chief selling point as a life-saving health-focused wearable. But that doesn’t mean that there’s not room for a bit of fun, ...

Apple's latest holiday ad is striking a chord with social media users, blending emotional storytelling with groundbreaking technology. Titled 'Heartstrings', the nearly two-minute ad centres on the ...

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to watch. Apple has also moved The Parent Presentation to the bottom of its ...

LAS VEGAS (Reuters) - Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this ...