While generative AI is both wildly overhyped and astonishingly capable, Apple's role in its future is starting to become ...

Such a deal would help Apple develop an AI-based search engine, part of efforts to cope with the potential loss of a ...

Apple is reportedly evaluating the acquisition of Perplexity, according to sources. The talks were reported by Bloomberg, but ...

The interest from both Silicon Valley giants raises an important question: why are they eyeing a much smaller company like Perplexity?

Worldwide Developer Conference brought a series of new updates to the Apple ecosystem with AI integration which largely saw ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Financial firm Wedbush believes that WWDC practically demonstrates how Apple is executing its Apple Intelligence strategy, ...

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech hype machine — a chance for Apple to show off its latest software to ...

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

The company’s hardware-first business model is putting it at a disadvantage in the AI age.