Amazon’s Alexa voice assistant has been around for over a decade now. But over the past few years, it’s felt like Amazon was neglecting its digital assistant. In my own home, I found it buggier and ...

'Alexa for Shopping' is free for all users and begins rolling out in the US next week.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon's new shopping assistant can answer product questions, compare items, track prices, and automate purchases across apps ...

Amazon has launched 'Alexa for Shopping,' an AI assistant replacing Rufus. This new tool offers personalized shopping by ...

A flyer for the Ballard Makers Market & Bar Hop, spotted on a Seattle street pole — an example of the real-world data I’ve been feeding into Amazon’s Alexa+ assistant. (GeekWire Photo / Todd Bishop) ...

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence. The ...

Last month Amazon introduced Alexa+ which uses generative AI to offer an enhanced version of Amazon’s voice assistant software. It will do a better job of engaging in natural-sounding conversations, ...

Alexa just got a little more… mouthy. Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is ...