Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the tech giant’s annual event, unBoxed 2024. He said ...

Amazon's advertising business delivered $21.3 billion in revenue in the fourth quarter, growing 22% and narrowly beating Wall Street estimates for $21.2 billion. During the quarter, the company launched Ads Agent,

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Media & Business Writer Earlier this year, Amazon‘s Prime Video shook up the world of advertising.

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. 10 stocks we like better than Amazon › For years, Amazon's (NASDAQ: AMZN) story has centered on e ...

Amazon is quietly building itself into an advertising powerhouse. The FactSet consensus calls for $21.2 billion in advertising revenue in the fourth quarter, up 22.4% from a year before. That would mark a slowdown from the 23.

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do not think about it at all because I think we have ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring sports ad dollars but breaking the irrational link between ...

Unlike NBCUniversal, Amazon kicked off its first-ever upfront event with advertising right out of the gate. (OK, after an opening performance from Alicia Keys.) “Today is all about how we’re bringing together Prime Video’s reach with ad tech and ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What do these moves have in common? The increasing appetite ...

Amazon has turned into an online ad juggernaut in recent years, with brands paying big bucks for premium placement on the retailer's websites. Now, Amazon is letting other sites use its ad technology for their own stores. The new offering, called Amazon ...