For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

The best advertising slogans are memorable and fit with the times. And some brands have already jumped on the "fake news" bandwagon. Battery brand Duracell has just launched an ad campaign entitled ...

PepsiCo Inc. unveiled Thursday its new advertising slogan, "That's What I Like," saying it is its first U.S.-based tagline in over two decades. The beverage and snack company said the new tagline, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Apple has moved to trademark the “Advertising Re-Imagined” slogan used to promote its iAd mobile advertising platform. The Cupertino company filed for the trademark on Wednesday, September 25, more ...

You've heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...