When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Forrester Research predicts that marketing-related messages ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

"Begin with the end in mind, with a vision and blueprint of the desired result," as emphasized in the timeless wisdom of Stephen Covey's "The 7 Habits of Highly Effective People," has resonated with ...

Opinions expressed by Entrepreneur contributors are their own. The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology ...