We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...