Don’t be surprised if your favorite YouTuber suddenly starts pushing a lot more Amazon products. Amazon and YouTube recently partnered to make it easier than ever for content creators to hawk Amazon products in their videos and get a cut of the sales after Amazon officially joined YouTube’s Shopping Affiliate Program last week.

The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms.

YouTube’s Amazon partnership lets eligible US creators tag products in Shorts, videos, and livestreams while earning commissions on qualifying sales.

YouTube adds Amazon Affiliate Shopping tag, letting eligible U.S. creators tag products in videos, Shorts and livestreams.