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Marketing Dive44m

How Yum Brands predicts the ‘it’ beverage of the future

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

Yum! Brands: Growth And Liquidity Are Tasty, But Overvaluation Spoils Upside Potential

Yum! Brands, Inc. enjoys sustained revenue growth, driven by the strong performance of KFC and Taco Bell, but inflation ...
Marketplace1d

Yum! Brands feels pinch as consumers pinch pennies

Same-store sales for KFC and Pizza Hut declined in the last quarter. Sales at Taco Bell, its more budget-friendly brand, grew ...

Can Yum! Brands Deliver In Its Next Earnings?

This would reflect a 12% increase in earnings year-over-year and a 10% rise in sales compared to the previous year's figures ...
Marketing Week2d

KFC parent company: AI is driving ‘marketing revolution, not just evolution’

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.
WSPY News2d

KFC/Taco Bell locations in Sandwich, Yorkville closed down Monday

The KFC and Taco Bell locations in Sandwich and Yorkville have closed down, according to signs posted at both restaurants. No ...