NBA MVP Shai Gilgeous-Alexander has generously 'Crowned' the wrists of his OKC Thunder Teammates with a mix of Rolex watches.

Rolex relied on Zenith’s El Primero to power the Daytona, but wasn't exactly quick to acknowledge the movement that helped make it a legend.

Hong Kong expo is heavy on history – as well as name dropping – as it explores the legacy of the iconic watch.

A diamond-encrusted platinum Rolex Daytona could one day be snatched by a rich Gen Z as the young generation looks for non-traditional ways to invest.

It debuted, but it was hardly debated ✓ The left-handed white gold Rolex GMT-Master II "Sprite" with its green ceramic dial ✓

Rolexes will no longer be sold at Wempe, the tony watch and jewellery dealer at 700 Fifth Ave, one of retail’s most prestigious addresses. Read more at The Business Times.

An encouraging early wave of entries for the 46th edition of the Rolex Middle Sea Race, set to commence on Saturday, October 18, 2025

Alex Ovechkin received a James Cameron Rolex Sea-Dweller Deepsea, valued over $15,000, from Sidney Crosby and Evgeni Malkin after breaking Wayne Gretzky's all-time goal record. The gift, presented after a Capitals vs.