The USC Trojans have become one of the programs at the forefront of the Name, Image, and Likeness era. It makes a ton of ...

When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech's star pitcher gave up just ...

Texas Tech awarded Canady a $1,050,024 NIL deal for this season and its paying off as the Red Raiders head to the WCWS ...

USC Running Back Makes Major NIL Announcement on Monday originally appeared on Athlon Sports. The USC Trojans' 2025 college ...

NIL deals come in many different forms, and the one the Michigan Wolverines star just inked is unlike any other.

Michigan's Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports. The college football transfer ...

USC Trojans junior running back Waymond Jordan has signed an NIL deal with C4 Energy, a popular energy drink, he announced to social media on Monday.  Jordan, t ...

The bill permits institutions to pay athletes directly but comes with other unique elements which could spark debate.

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie ...

The NCAA has been searching for a framework to regulate NIL since June 2021. A possible foundation is near, but no change ...

In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...