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Pat Riley reaches deal with NFL
Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Pat Riley reaches deal with NFL amid Chiefs’ potential Super Bowl 3-peat
Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,
Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley
The terms haven't been disclosed yet, but Riley reportedly made $600K back in 1998 off the trademark. How much would that be today?
12h
Patrick Mahomes wants a "three-peat", and Miami Heat's Pat Riley wants his cut
The Kansas City Chiefs are staring down a moment NFL history hasn't seen before: a chance to win three straight Super Bowls. It's a feat that even the dynasties of Tom Brady's Patr ...
Axios on MSN
17h
Which team to root for in Super Bowl LIX
When Super Bowl LIX kicks off Sunday in New Orleans, it'll be a rematch of one of the more exciting games in recent memory.
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