Since Tuesday, the company has been subject to a boycott of its restaurants led by The People's Union USA, a grassroots movement which has accused McDonald's of price gouging, exploiting tax loopholes, "corporate greed," and of reneging on its commitments to DEI.

A grassroots advocacy organization launched a national boycott of McDonald's on Tuesday, protesting the fast-food giant's recent rollback of diversity, equity and inclusion (DEI) initiatives and other corporate practices.

McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success.