Disney is marking the day with the launch of new Star Wars merchandise, ranging from lightsaber sets to jewelry, as well as a new series.

May 4, which is Sunday, marks the annual observance of Star Wars Day. It's celebrated on May 4 because of a certain line of dialogue from the films.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the ...

May 4 is always a special day for fans of Star Wars and that's why on Sunday you will likely hear someone utter "May the 4th be with you." ...

While it was used in headlines for July 4 back to 1978, according to starwars.com, the first reported official use of the phrase came in May 1979, when Margaret Thatcher became the U.K.'s prime ...

Now that May 4 is finally here, all of the galaxy’s best discounts and new launches have gone live. I’ll update this story through the end of the day, so keep checking back for the latest offers.

It didn't begin a long time ago or in a galaxy far, far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.May 4 — or May th ...