The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,

Unilever’s India unit is acquiring Indian premium beauty brand Minimalist. Hindustan Unilever (HUL) announced it will take a 90.5% stake in the company for a value of 29.55bn rupees (US$342.3m), including debt. HUL also said that within two years Minimalist would be owned wholly by them.

(Reuters) -Consumer firm Hindustan Unilever said it will buy a majority stake in the 'Minimalist' skin care brand and reported a marginal rise in third-quarter profit on Wednesday, lifted by festive season demand and an ongoing recovery in rural markets.

Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,