Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals.

Despite the impending loss of federal rebates, Ford plans to give US EV production a huge boost. After hyping it last week as a "breakthrough" and "Model T moment," the company has announced a new Universal EV Platform to be shared by a new family of products.