CLEVELAND, Ohio — On Wednesday, the Browns unveiled their new alternate uniform ahead of the 2025 season, coined the “Alpha Dawg” uniforms. It’s an all-brown alternate helmet that will be worn with an all-brown jersey combination through three games this season.

The Browns are embracing their nickname in a new way this season. Cleveland introduced a brown alternate helmet on Wednesday as part of a monochrome uniform branded as their "Alpha Dawg" look.

The Cleveland Browns are set to debut 'Alpha Dawg,' an alternate helmet design, in the 2025 NFL season. This marks the first time the team has introduced brown helmets, a departure from their traditional orange.