Europe should impose reciprocal measures on Boeing Co. if negotiations fail to lift recent US tariffs hurting the aerospace industry, according to Airbus SE Chief Executive Officer Guillaume Faury.

The chief of Airbus on Tuesday said Europe should consider imposing tariffs on imports of Boeing aircraft if trade negotiations with the U.S. fail.

Aerospace companies are preparing for the next chapter in a new trade war as the European Union draws up expected counter-measures against Boeing jets in retaliation for 10% U.S. tariffs on European goods such as Airbus planes,