Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy that inspired other publicly-traded firms to follow suit.

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color,

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has rebranded with a new name and logo. Going forward, the company will simply be called “Strategy.” The new name comes with a Bitcoin logo and orange brand colours.