Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color,

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy that inspired other publicly-traded firms to follow suit.

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence. The company's new logo features a stylized "B",