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USA TODAY on MSN · 3d

Beyoncé's ‘Cowboy Carter’ tour isn't just a show, it's a marketing masterpiece: Here's how

Beyoncé’s "Cowboy Carter" tour is more than music and fashion — it’s a master class in marketing and branding, spotlighting her business ventures.

Beyoncé turned the ‘Cowboy Carter’ stage into a ‘once-in-a-lifetime gender reveal’

During her “Cowboy Carter” tour, Beyoncé helped one couple learn they were bringing a little cowboy into the world. Rain…a

NBC News on MSN · 21h

Watch Beyoncé Do 'Once in a Lifetime' Gender Reveal for Fan Mid-Concert

On her "Cowboy Carter" tour, Beyoncé made a fan's day when she did a gender reveal for them onstage at MetLife Stadium in New Jersey.

2don MSN

Beyoncé lights up New York on night three with fresh looks, spotlighting Black-owned brand

Beyoncé lit up MetLife Stadium on night three of her "Cowboy Carter" tour, rocking custom Telfar and delivering a show full ...

The Mirror US on MSN11d

Beyoncé concertgoers go viral following massive brawl in Chicago

Chaos at Beyoncé's Chicago show as fans brawl during II HANDS II HEAVEN ball. Locals have now denied any involvement while ...

10don MSN

Beyoncé's Debuts Bolo Necklace with Massive Black Diamond and Queen Bee Motif During Cowboy Carter Tour

Beyonce debuted a custom Brilliant Earth bolo necklace onstage during her Cowboy Carter Tour in Chicago. The piece was ...

8don MSN

Beyoncé's tour rides wave of viral moments, memes: Catch up on the best ones so far

Beyoncé is forging ahead on her "Cowboy Carter" tour to New Jersey. Here are standout moments and memes that have had the ...

6don MSN

Lizzo channels Beyoncé in new photo shoot as she enters her ‘blonde era’

Lizzo showed off her blonde curls on Instagram after her recent surprise guest appearance at SZA and Kendrick Lamar’s Grand ...

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