Apple's new CEO, John Ternus, unveiled the next generation of iPhones, Apple Watches, and AirPods during Wednesday's Surprise and Shine event.

AirPods 5 might not be the flashy camera-clad wireless earbuds you've been hearing about, but there are a few upgrades you should consider.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event on Wednesday. Afterward, Apple raised the prices on older phones too.

Here are the Apple products we expect to see before the end of 2026. Apple tends to launch new MacBook laptops between the annual iPhone event and the end of the year, and 2026 is looking no different. Two new MacBooks, in particular, stand out as products we'll see before the calendar turns.

Apple's updated Mac processors target heavy local AI workloads, with on-device AI muscle, scads of unified memory, and architecture changes built to run cutting-edge models on your desk.

Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.

What time is Apple's big event? Apple's annual product announcement event is at 1 p.m. ET on Wednesday, Sept. 9. How to watch Apple's big product announcement event at home. You c