If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Amazon is set to unveil an AI-enhanced Alexa with advanced conversational abilities and personalization, potentially introducing a subscription model for premium features.