For now, the strategy is focused on North America ... and the market before deciding how to revive sales there. In fiscal ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a business strategy and marketing campaign he's calling “Back to Starbucks.” "To welcome all our customers back ...

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

Same-store sales are declining in both the US and internationally. Starbucks could have a macroeconomic headwind as consumers' flexibility of discretionary income gets challenged. It is ...

Starbucks is testing a new protein-rich drink, a sugar-free vanilla latte with banana cold foam. It has at least 15g of ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

April 29 (Reuters) - Starbucks (SBUX.O), opens new tab ... Investors have placed their bets on Niccol's turnaround strategy for the brand, whose sales have fallen for four straight quarters ...

Starbucks (NASDAQ:SBUX) announced it will lower prices for select iced beverages in China by an average of 5 yuan ($0.70), ...