OpenAI Barbie Partnership

News

Barbie, Mattel and OpenAI

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mint on MSN · 18h

Barbie maker Mattel partners with OpenAI to launch AI-powered toys in 2025

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic challenges and operational costs in the toy industry.

Observer · 1d

ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has prioritized intellectual property monetization since taking over in 2018. A key focus has been expanding into film and television, most notably with the 2023 blockbuster Barbie.

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

1don MSN

I'm just a Barbie Girl in a ChatGPT world

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

2don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

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