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Iceland "Looks Like You Need Iceland" by M&C Saatchi
WEBResults. Generated 15x target coverage, reaching 2.7B people. Established Iceland as the #1 preferred holiday destination in all key markets. $40+ million in earned conversation. Looks Like You Need an Adventure gained 850m impressions in 1 week, and 10% increased purchase intent. The Icelandverse was voted in top 20 ads of 2021 worldwide by ...
View Uncommon Creative Studio's new work | Creativebrief
WEBBritish Airways celebrates the important journeys that help shape futures, in an emotional 60" film telling the story of a baby taking her first flight abroad, and across a series of OOH capturing customers’ emotions as they look onto their destination from 35,000ft. Keep up to date with Uncommon Creative Studio's new work.
Starling Bank shows the stories behind banking - Creativebrief
WEBFeb 1, 2024 · Starling puts people at the heart of this campaign, reflecting the brand’s approach to its product and offering. Using humour and emotion, the campaign highlights the people and the stories behind each bank transaction. At the same time, it showcases the bank’s usability and the way it can flex to fit into all aspects of life.
Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 · Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
Creativebrief | Connecting progressive brands and agencies
WEBAs luxury fashion labels such as Burberry and Loewe incorporate older female icons into their advertising, high-street brands are falling behind. Louise Canham, Associate Creative Director, explained why more brands should be spotlighting the diverse and vibrant reality of midlife women. August 7th 2024. Download DOCX.
Going Green: Advertising Campaigns from Sustainable Brands
WEBApr 28, 2021 · 2050 London and Fairtrade: Choose the world you want. Fairtrade is already a household name when it comes to sustainability, but a bold campaign from 2050 London re-energised the brand. Having challenged the ethical consumerism landscape for over 30 years, Faitrade sought to stay relevant for new audiences and ensure their mission wasn’t ...
IKEA 'The Wonderful Everyday' by Mother London - Creativebrief
WEBThe Wonderful Everyday platform delivers across a range of products and a depth of channels. It’s an organising idea that influences the entire IKEA business - from brand, to products, store openings and colleagues. It stretches across home themes like sleeping, cooking, playing, storage and celebrates them all in equal measure.
KIND Case Study: Creativebrief's
WEBApr 24, 2020 · The brand. Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category.
BITE Fuel Your Imagination | I am Remarkable - Creativebrief
WEBAs of May 2021, the initiative has 230,000 participants and 19,000 workshops across over 150 different countries. It's possible for people to sign up to online workshops and join the #IamRemarkable community via Google’s online platform or get involved via social media using the campaign’s hashtag. With 82% of those who attended a workshop ...